Introduction to E-Commerce
This fully online course covers the fundamentals of electronic commerce: identifying a business model for your company, preparing an e-commerce strategic plan, creating a website for an
e-commerce venture, putting your business online, the legal issues in electronic commerce, and security of online transactions.
Objectives
The course aims to enable participants to:
1. Describe what electronic commerce is – its legal, social and ethical dimensions;
2. Identify business models that will allow you to compete on the Internet;
3. Go through the steps in the e-commerce strategy building process;
4. Prepare an e-commerce strategic plan for your business;
5. Create an effective web site for your business and perform online marketing.
Admission Requirements
Participants should have a basic knowledge of business management and basic computer skills.
Technical requirements for participation are:
Pentium 90 MHz
Double speed CD-ROM drive
20 MB of hard disk space
28.8 KBPs modem
Speakers
Operating system: Windows 95
Microsoft Office 95 or equivalent
connection to the Internet
an email account
Course Structure
The course is divided into seventeen modules:
Module 1: Welcome to Electronic Commerce!
Module 2: Surfing Cyberspace
Module 3: What is Electronic Commerce?
Module 4: Electronic Money, Anyone?
Module 5: Safe Shopping on the Net
Module 6: Making E-Commerce Secure
Module 7: Cyber Law: Legal Issues in Electronic Commerce
Module 8: New Business Models on the Net
Module 9: Scanning the E-Commerce Environment
Module 10: The E-Commerce Strategy Building Process
Module 11: The E-Commerce Strategic Plan
Module 12: The E-Commerce Implementation
Module 13: Creating your own Web Site
Module 14: Getting Online with your Business
Module 15: Online Marketing
Module 16: Mobile Commerce
Module 17: Social and Ethical Dimensions of Electronic Commerce
Modules are in CD-ROM format. Discussions, both asynchronous and synchronous, are conducted online.
