UPOU Coffee Project Presents Marketing Materials Designed for Kahawa Sug in Sulu Coffee Stakeholders
superadmin2026-08-24T14:17:59+08:00As part of its continuing efforts to strengthen the coffee value chain in Sulu, the University of the Philippines Open University (UPOU) Coffee Project presented the proposed marketing materials and packaging designs for Kahawa Sug to key coffee stakeholders in the province. The activity aimed to address one of the identified gaps in the local coffee industry, particularly the need for stronger branding, packaging, and marketing strategies to enhance the marketability and competitiveness of Sulu coffee products. Recognizing the importance of effective marketing in reaching target consumers and creating a distinct product identity such as branding through integration of culture, [...]












