Two graduates of the Doctor of Communication (DComm) program—Dr. Francis Raymond Calbay and Dr. Evelyn Perez—and one graduate of the Master of Development Communication (MDC) program—Mr. Lee Troy Calimlim—presented their graduate research at the 2025 Qualitative Research in Management and Organization (QRM) Conference. The conference took place from 15-17 April 2025, in Albuquerque, New Mexico, USA.

All three researchers were mentored and co-authored by Dr. Jean Saludadez, Professor and Chair of the DComm Program at the Faculty of Information and Communication Studies (FICS). They presented papers based on the methodology of their respective dissertations and thesis. Dr. Calbay’s paper, The Organizational Import of Narratives: Structuring Innovation from Tech Startup Founding Stories, explores how narratives shape innovation within startup contexts. Dr. Perez presented Analyzing Students’ Confession Pages Using the Ventriloquial Approach to Understand the Emergence of University Organization, which examines how student-generated content reflects and constructs a university organization. Mr. Calimlim’s work, Podcast Narrative of Women IT Leaders: Leadership Views, Practices, and Accomplishments, highlights the leadership experiences and insights of women in the IT sector through podcast storytelling.

The QRM Conference is a biennial gathering that celebrates the depth and diversity of qualitative research in organizational contexts. The 2025 edition centered on the theme “Embracing Alterity, Reflexivity, and Passion in Research.”

The participation of these graduates at an international academic forum highlights the ongoing commitment of FICS to scholarly excellence and to advancing the field of communication through research that is both rigorous and socially relevant.

Post from FICS

#UPOpenUniversity

A digital lantern that shines with hope this Christmas seasonAs we welcome the Christmas season, we look back at the digital lantern created last year by UPOU students Myne Zamora and Rhod Ezekiel DS Vallo. Their work included a short film, an Instagram filter, and the parody itself. Today, we are highlighting just the video, which reveals the lantern at the end.Inspired by stained glass windows, the lantern's vibrant colors and shifting patterns symbolize the resilience of Filipino communities. Recognized by the Culture Kaleidoscope: Celebrating Cultural Diversity in Lanterns, organized by UPOU and the President’s Committee for Culture and the Arts (PCCA),Their work was recognized at the “Culture Kaleidoscope: Celebrating Cultural Diversity in Lanterns", organized by UPOU and the President’s Committee for Culture and the Arts (PCCA).To see their work in full, you may visit: sites.google.com/up.edu.ph/kungtala/tala #ChristmasSeason2025 #HolidayInspiration #UPOU #DigitalArt ... See MoreSee Less
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